Our

Story

Born in Manila in 2025, our brand was founded on the belief that everyday essentials should be both functional and beautifully designed.


We began with thoughtfully crafted diaper caddy organizers, created to bring ease and refinement into the lives of modern parents. As the brand evolves, so does our offering—expanding into bags and versatile storage pieces designed for daily living.


While our beginnings were rooted in parenthood, our vision now extends beyond it—creating pieces that adapt to every lifestyle.

Meet the

Founders

We are a mom and dad raising two little girls, working full-time jobs and parenting full-time too. We built Little Lullaby during lunch breaks, late nights, and moments in between. Every product is born from real experience and real need. We are not just another brand, but a family trying to make life a little easier for other families because we understand the necessity of gentle lullabies throughout the chaos.


We believe you should not have to choose between what works and what looks good. Our products are cozy, functional, and designed with intention. From the soft fabrics to the structured forms, every item is created to support moms and dads like us who are doing their best, every single day.
Each product is made with love; made by parents who get it because we do. We really do!

 

Mr. Forward & Yua

Made to carry your everyday,

effortlessly.

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